BIOMETRICS - MARKET SEGMENTS AND APPLICATIONS
نویسندگان
چکیده
منابع مشابه
Tracking data-driven market segments
Market segmentation has become a standard concept in tourism marketing. A priori and a posteriori (datadriven) segmentation approaches enjoy high popularity among both practitioners and researchers. In order to optimize the market segmentation strategy it is not only necessary to identify relevant market segments, describe them, evaluate the match between corporate or destination strengths and ...
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ژورنال
عنوان ژورنال: Journal of Business Economics and Management
سال: 2007
ISSN: 1611-1699,2029-4433
DOI: 10.3846/16111699.2007.9636159